For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. Keep in mind that every industry has niche sites, too. I mean, we might all be able to rattle off one or two sites ('Yelp! And I think you can get them to show up in Google Maps, too?'), but we don't exactly have a laundry list of options at our disposalĬheck out our list of the best product review websites for B2B and B2C companies. With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. So, don't just pat yourself on the back the next time you get a five-star review Make sure everyone knows how good a job your company is doing. In fact, 91% of consumers read at least one review before purchasing a product. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Customer reviews are marketing and sales tools for your business.

This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

They can highlight specific pain points and craft personalized responses geared to specific problems. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey.įor particularly poor reviews, reps can follow up with these customers and prevent potential churn. Negative or neutral reviews provide your company with an opportunity to learn and develop. Customer reviews are a learning opportunity for your business. There are two major reasons why customer reviews are important. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations. These reviews can be public or private and are collected by either the company or third-party review sites. Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization.

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